Arcade · reflexNeon Reflex
A one-thumb neon dodger tuned to the millisecond. Featured by Apple across 31 storefronts in launch week.
- #3
- UK Arcade chart
- 1.4M
- downloads
iOS Game Studio — Shoreditch, London
We build iOS games people can’t put down.
InnovativeSkillHub is a boutique studio on Curtain Road crafting original App Store games — from twitchy arcade reflex titles to slow-burn turn-based strategy. Native Swift, buttery 120Hz ProMotion, and design that respects your players.
- 18
- titles shipped
- 4.7★
- avg App Store rating
- 6M+
- lifetime downloads
Now booking Q3 2026
Our mission
Small studio, obsessive craft, games that feel alive.
We keep the team deliberately small so every frame, haptic tap and sound cue gets sweated over. No churn-and-burn clones, no dark patterns — just tight, replayable iOS games that earn their place on your home screen.
- Native SwiftUI & Metal
- Player-first monetisation
- Ship in 12–20 weeks
What we do
End-to-end iOS game development
Four core services that take an idea from a napkin sketch to a featured App Store launch.
Game Design & Prototyping
Rapid playable prototypes to prove the core loop before we commit. Systems design, level pacing and a signed-off design bible.
2–4 week sprints · from £6,500
Native iOS Development
Swift, SwiftUI and Metal built for 120Hz ProMotion, Game Center, iCloud saves and TestFlight-ready builds every Friday.
Full build · from £28,000
Live Ops & Monetisation
Seasonal events, battle passes and fair IAP tuning powered by analytics — engagement that respects your players’ wallets.
Monthly retainer · from £2,900/mo
ASO & Launch Strategy
Store listing, screenshots, app preview video and an Apple featuring pitch to land your game in “Games We Love”.
Launch package · from £3,800
Selected work
Games we’ve shipped
A few recent titles built end-to-end in the studio and launched worldwide on the App Store.
Arcade · reflex
Puzzle · adventureTidewalker
A hand-painted tide-shifting puzzle adventure with 90 handcrafted levels and iCloud cross-device saves.
- 4.8★
- App Store rating
- 12 min
- avg session
Endless runnerLoop Legends
A rhythm-driven endless runner with a fair, cosmetic-only battle pass and weekly community ghost races.
- 58%
- D7 retention
- 2.1M
- downloads
Turn-based strategyPocket Tactics
Bite-size turn-based skirmishes designed for the commute, with async multiplayer over Game Center.
- 4.7★
- App Store rating
- 9 min
- avg match
The studio
The people behind the pixels
A tight crew of designers, engineers and artists who sit around one long desk on Curtain Road.
Ex-mobile lead who has shipped nine App Store titles. Obsessed with the first sixty seconds of every game.
Priya Raman
Founder & Creative Director
Swift and Metal specialist. If it drops a frame on an iPhone SE, Marcus takes it personally.
Marcus Webb
Lead iOS Engineer
Hand-paints every tileset and tunes each haptic. Believes UI should feel like a toy you want to poke.
Sofia Marchetti
Art & Animation Director
Balances economies and seasonal events. Runs the studio playtest nights every second Thursday.
Daniel Okonkwo
Game Designer & Live Ops
Kind words
What partners and players say
From indie founders to publishers, here’s what it’s like to work with the studio.
“InnovativeSkillHub turned our rough prototype into a game Apple featured in three weeks flat. The reflex tuning is unreal — every tap feels right.”
“They rebuilt Tidewalker natively and our crash rate went to nearly zero. Player reviews jumped from 4.1 to 4.8 within a month of launch.”
“The live ops retainer paid for itself. Our D7 retention climbed 14 points after their seasonal event redesign, with zero pay-to-win backlash.”
“Honestly the most communicative team we’ve hired. TestFlight builds every Friday meant no nasty surprises at launch.”
Get in touch
Tell us about your game
Pitch us your idea, port an existing title, or bring us on for live ops. We reply to every enquiry within one working day.
Studio details
Phone
+44 20 7739 6345Email
[email protected]Studio
56A Curtain Road, Shoreditch, London EC2A 3PT
Opening hours
Mon–Fri, 9:30am – 6:00pm GMT